WPP Names New CEO as Ad Giant Looks to AI Growth

Key Points

  • WPP named Cindy Rose, Microsoft COO for Global Enterprise, as its new CEO, effective September 1, 2025, replacing Mark Read.
  • Rose's expertise in digital transformation and AI is expected to be crucial for WPP as the advertising industry faces significant changes and economic uncertainty.
  • The announcement follows a sharp 18% drop in WPP’s U.S.-listed shares after the company lowered its full-year outlook due to macroeconomic concerns.
  • Rose aims to enhance WPP’s market-leading AI capabilities while maintaining its reputation for creative excellence and strong client relationships.

Summary

WPP, a leading global advertising agency, announced Cindy Rose, Microsoft’s Chief Operating Officer for Global Enterprise, as its new CEO, effective September 1, 2025. Rose succeeds Mark Read, who steps down after seven years, earlier than the initially planned December 31 date. The appointment comes as WPP focuses on integrating artificial intelligence and navigating industry shifts, with Rose’s extensive experience in digital transformation seen as a key asset. Chair Philip Jansen highlighted her ability to guide large organizations through technological changes, which will be vital amid macroeconomic challenges. The news follows a turbulent period for WPP, with its U.S.-listed shares dropping 18% after a lowered full-year outlook due to reduced client spending and economic uncertainty. Despite a slight 1% recovery in share price after the CEO announcement, WPP’s stock remains near a five-year low. Rose expressed optimism about building on WPP’s AI capabilities and maintaining its creative excellence and prestigious client base.

yahoo
July 10, 2025
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