Why Salesforce stock is already down 10% this year

Key Points

  • Salesforce (CRM) stock has declined 10% year to date and 24% in 2025, underperforming the Dow Jones Industrial Average, while rival Microsoft (MSFT) gained 14%.
  • Investor concerns about AI technologies like OpenAI's ChatGPT disrupting software companies are contributing to negative sentiment towards Salesforce.
  • Despite efforts like showcasing AI-driven productivity with Agentforce and raising fiscal 2026 forecasts, Salesforce stock is not expected to rebound until the second half of the year, per JP Morgan analyst Mark Murphy.
  • CEO Marc Benioff's strengthened ties with the Trump administration and controversial statements have not halted the stock's decline.
  • Activist investor Starboard Value remains optimistic about Salesforce, citing improved performance and potential as an AI beneficiary, despite broader sector valuation challenges.

Summary

Salesforce (CRM) is grappling with a significant stock decline, dropping 10% year to date and 24% in 2025, making it the worst performer in the Dow Jones Industrial Average. Investor fears about AI innovations like OpenAI's ChatGPT disrupting traditional software companies are driving negative sentiment, despite Salesforce's efforts to counter these concerns. At Dreamforce, the company highlighted its AI initiative, Agentforce, which boosted productivity for clients like PepsiCo and Dell, and saw annual recurring revenue surpass half a billion dollars. Additionally, Salesforce raised its fiscal 2026 revenue and profit forecasts. However, JP Morgan analyst Mark Murphy predicts no stock recovery until the second half of the year, citing a challenging transition period. CEO Marc Benioff's closer ties with the Trump administration and controversial comments on deploying National Guard troops in San Francisco have not stemmed the slide. While broader software sector valuation resets pose challenges, activist investor Starboard Value remains supportive, praising Salesforce’s focus on profit margins and potential as an AI beneficiary, despite a recent $8 billion acquisition of Informatica that further pressured the stock.

yahoo
January 15, 2026
Stocks
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