Why Is The Crypto Market Down Today?

Key Points

  • Crypto Market Decline: The total crypto market cap dropped by $97 billion in 24 hours to $3.08 trillion, reflecting profit-taking and a cooling phase across major cryptocurrencies and altcoins.**
  • Bitcoin Struggles: Bitcoin fell to $90,949 after failing to hold $93,471 as support, with a potential further decline to $90,000 or $89,241 if selling pressure continues.**
  • Story (IP) Underperforms: Story (IP) saw the largest drop among highlighted tokens at 7.7%, trading near $1.97 with key support at $1.87 and potential recovery to $2.02.**
  • Institutional Moves: Morgan Stanley filed for spot Ethereum ETFs with staking rewards, and Coinbase CEO Brian Armstrong defended stablecoin policies amid regulatory challenges.**
  • Recovery Potential: A rebound for the total market cap to $3.16 trillion and Bitcoin to $93,471 is possible if key support levels are reclaimed and selling pressure eases.**

Summary

The cryptocurrency market is experiencing a notable downturn, with the total market cap falling by $97 billion to $3.08 trillion in just 24 hours, driven by profit-taking after recent gains. Bitcoin, a market leader, dropped to $90,949 after failing to maintain support at $93,471, risking further declines to $90,000 or lower. Story (IP) emerged as the weakest performer, declining 7.7% to $1.97, with critical support at $1.87. Meanwhile, institutional interest persists, as Morgan Stanley filed for spot Ethereum ETFs with staking rewards, and Coinbase CEO Brian Armstrong advocated for stablecoin policies amid regulatory pushback. Despite the current bearish sentiment, recovery remains possible if key support levels are reclaimed—Bitcoin at $91,511 and the total market cap at $3.09 trillion—potentially paving the way for renewed bullish momentum. However, sustained selling pressure could deepen short-term volatility across the market.

yahoo
January 8, 2026
Crypto
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