Roblox Game-Buying Frenzy Is Turning Teens Into Millionaires

Key Points

  • Blue Lock: Rivals Success: A 19-year-old developer created the Roblox game Blue Lock: Rivals in just three months, which attracted over 1 million simultaneous players and generated $5 million monthly for Roblox Corp. before being sold for over $3 million to Do Big Studios.**
  • Roblox Ecosystem Shift: Roblox's ecosystem is evolving with policy changes allowing easier game ownership transfers, leading to a surge in acquisitions, with seven of the top 15 earning games in June being acquired from original creators.**
  • High-Value Transactions: Major deals include Do Big Studios acquiring a stake in Grow a Garden, which broke records with over 21 million simultaneous players, and Voldex Entertainment purchasing Brookhaven RP for a significant undisclosed sum.**
  • Creator Earnings: Roblox's top 10 developers earned $36 million each in the year through March, with the company potentially paying out over $1 billion to creators in 2024, reflecting a highly lucrative market for young developers.**

Summary

A 19-year-old developer created Blue Lock: Rivals, a soccer-themed Roblox game with an anime aesthetic, in just three months, attracting over 1 million simultaneous players and generating $5 million monthly for Roblox Corp. The game was sold to Do Big Studios for over $3 million. Roblox, a platform for young creators, has seen a shift in its ecosystem, with policy updates facilitating game ownership transfers. This has spurred a wave of acquisitions, with companies like Do Big and Voldex Entertainment buying popular titles such as Grow a Garden and Brookhaven RP for significant sums. Seven of the top 15 earning games in June were acquired from original owners, per Naavik’s research. Roblox’s top developers earned $36 million each in the year through March, with projections of over $1 billion in creator payouts for 2024. The platform’s capitalist nature, as noted by Voldex’s CEO, encourages economic success for creators, often anonymous teens, who trade or sell games via platforms like Discord. This burgeoning market also sees developers flipping games based on fleeting trends, with some deals reaching seven or eight figures, highlighting Roblox’s growing financial potential for young talent.

yahoo
July 12, 2025
Stocks
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