Krispy Kreme, GoPro both soar as the next darlings of this summer's meme stock resurgence

Key Points

  • GoPro (GPRO) and Krispy Kreme (DNUT) are the latest companies to experience significant gains in a meme stock resurgence, with GPRO up as much as 90% and DNUT up 70% in premarket trading on Wednesday, though gains later moderated to 40% and 26%, respectively.
  • Both companies have seen recent revenue declines, with GoPro's Q1 2025 revenue down 13% to $134.3 million and Krispy Kreme's Q1 2025 revenue down 15% to $375.2 million compared to the previous year.
  • This meme stock rally follows similar surges for Opendoor (OPEN) and Kohl's (KSS), which saw shares more than double earlier in the week, though both were down over 10% on Wednesday.
  • Unlike other meme stocks with high short floats (Krispy Kreme at 28%, Opendoor at 21%, Kohl's at 49%), GoPro has a lower short float of less than 10%.
  • Retail investors are driving this frenzy, reminiscent of the 2020-2021 GameStop (GME) rally, with GoPro and Krispy Kreme set to report earnings in August.

Summary

GoPro (GPRO) and Krispy Kreme (DNUT) have emerged as the latest focal points in a meme stock resurgence dominating markets this summer. On Wednesday, GoPro's stock surged up to 90% in premarket trading before settling at a 40% gain, while Krispy Kreme rose as much as 70% before moderating to a 26% increase. This follows significant rallies for Opendoor (OPEN) and Kohl's (KSS) earlier in the week, though both saw declines exceeding 10% on Wednesday. Despite the hype, both GoPro and Krispy Kreme reported revenue drops in Q1 2025, with GoPro down 13% to $134.3 million and Krispy Kreme down 15% to $375.2 million. GoPro, once a high-flying stock post its 2014 IPO, has lost nearly 98% of its value, while Krispy Kreme's stock remains above $5 after a pandemic peak. Unlike other meme stocks with high short floats, GoPro's is under 10%, compared to Krispy Kreme's 28%, Opendoor's 21%, and Kohl's 49%. This retail investor-driven frenzy echoes the 2020-2021 GameStop rally, with both companies set to report earnings in August.

yahoo
July 23, 2025
Stocks
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