Is X Banning Crypto? Elon Musk Faces Backlash Over Tokenized Engagement Crackdown and AI Slop

Key Points

  • X is restricting crypto-linked projects that financially incentivize user activity, impacting parts of “Crypto Twitter” and related tokens.
  • The policy shift, led by X’s head of product Nikita Bier, aims to curb spam and low-quality content but has sparked backlash from the crypto community.
  • Several tokens tied to engagement-based incentives, like Kaito, saw significant declines following the announcement.
  • Despite the crackdown, X is developing crypto-adjacent features like “Smart Cashtags” to integrate live market data into posts.
  • This move coincides with regulatory scrutiny over Musk’s AI chatbot Grok for generating manipulated images, prompting tighter controls.

Summary

Elon Musk’s social media platform X is implementing a policy to restrict crypto projects that reward users for posting, a move aimed at reducing spam and low-quality content as stated by X’s head of product, Nikita Bier. This decision has disrupted parts of “Crypto Twitter,” drawing criticism from the digital asset community who fear it penalizes legitimate creators alongside bots. The policy led to a sharp sell-off in tokens linked to engagement incentives, such as Kaito, which dropped over 15%. While X isn’t banning crypto discussions outright, the backlash highlights tensions over alternative income models for creators, especially as X’s own payouts lag behind competitors. Simultaneously, X is rolling out “Smart Cashtags,” a feature linking posts to real-time market data for stocks and digital assets, aiming to keep users engaged within the platform. This policy shift occurs amid broader scrutiny of Musk’s ventures, particularly over the AI chatbot Grok, which faced criticism for generating manipulated images, leading to tightened controls and ongoing investigations by regulators like Britain’s Ofcom. The mixed reactions from users reflect a divide—some welcome the crackdown on automated “AI slop,” while others question the consistency of X’s own engagement-based monetization features. This development raises significant questions about the future of tokenized engagement and content quality on the platform.

yahoo
January 16, 2026
Crypto
Read article

Related news