EV maker Lucid is capturing Tesla buyers at a higher rate as its new Gravity SUV hits showrooms

Key Points

  • Lucid Motors sees an increase in Tesla owners trading in their vehicles for Lucid EVs, particularly the Gravity SUV and Air sedan.
  • The Gravity SUV, Lucid's second product, is now on sale with deliveries starting in April, targeting a broader customer base.
  • Lucid aims to produce 20,000 vehicles by year-end, with the Gravity expected to be supply-constrained rather than demand-limited.
  • Lucid's vehicles are manufactured in Arizona, making them immune to foreign car tariffs, enhancing their market position.

Summary

Lucid Motors is experiencing a surge in interest from former Tesla owners, particularly with the launch of their new Gravity SUV. The company's interim CEO, Marc Winterhoff, highlighted that Tesla buyers are looking for alternatives due to recent brand issues at Tesla, including slower sales and controversial political stances by CEO Elon Musk. The Gravity SUV, which starts at $79,900, is seen as a significant step for Lucid, aiming to capture a larger market share by appealing to the American preference for SUVs. Lucid plans to produce 20,000 vehicles by the end of the year, with the Gravity expected to be supply-constrained. Despite competition from other luxury EV and traditional car manufacturers, Lucid benefits from its domestic production in Arizona, avoiding the 25% tariffs on foreign cars imposed by President Trump. This strategic advantage, along with high vertical integration in manufacturing, positions Lucid favorably in the competitive EV market.

yahoo
March 31, 2025
Stocks
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