Crypto Lender Nexo Introduces $5,000 Minimum Limit to Focus on Wealthy Clients

Key Points

  • Nexo introduces a $5,000 minimum limit for its services, targeting the mass affluent market.
  • The change aligns with Nexo's 2025 growth strategy and recent rebranding efforts.
  • Nexo aims to provide sustainable wealth solutions, drawing from traditional finance principles and personalized services.

Summary

Nexo, a crypto trading and lending platform, is set to implement a $5,000 minimum limit for its services starting in February, as part of its strategic evolution into a digital assets wealth manager for the mass affluent market. This move is part of Nexo's broader 2025 growth strategy and follows a recent rebranding. The firm, which has survived the crypto bear market of 2022-23 and the collapse of many centralized crypto finance firms, is focusing on delivering sustainable wealth solutions inspired by traditional finance and personalized services. Nexo's co-founder, Kosta Kantchev, emphasized the company's commitment to these principles. Additionally, Nexo has received initial approval to operate as a licensed entity in Dubai and manages over $11 billion in assets, with significant achievements in crypto credit issuance and interest payouts.

coindesk
January 23, 2025
Crypto
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