Crypto Daybook Americas: Massive Selloff Doesn't Stop Bitcoin Institutional Adoption

Key Points

  • Andre Dragosch of Bitwise sees BTC as a bargain below $90,000, despite macro-economic concerns.
  • Corporate and institutional demand for BTC remains strong, with Intesa Sanpaolo purchasing 11 BTC.
  • BTC has shown signs of recovery, bouncing back to over $96K, supported by institutional adoption and potential policy changes.

Summary

In a recent market analysis, Andre Dragosch, head of research - Europe at Bitwise, expressed his belief that Bitcoin (BTC) is undervalued at prices below $90,000, despite concerns from macro-economic bears. This optimism is backed by ongoing corporate and institutional interest in BTC, exemplified by Italy's largest bank, Intesa Sanpaolo, purchasing 11 BTC for $1 million. This move could accelerate crypto adoption in Italy, which already has a significant number of cryptocurrency holders. Moreover, corporate Treasury purchases of BTC have outpaced new supply in early January, indicating strong demand. The price of BTC has shown resilience, bouncing back to over $96,000, which has uplifted the broader crypto market, particularly in AI, gaming, and meme sectors. Institutional adoption continues to grow, and rumors of potential executive orders from President-elect Donald Trump addressing crypto-accounting SEC rules add to the positive sentiment. Upcoming economic indicators, like the U.S. producer price index, could further influence BTC's price trajectory, potentially pushing it into six figures if inflation data suggests a softer economic environment.

Francisco Rodrigues
January 14, 2025
Crypto
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