Chinese tech giant Baidu to release next-generation AI model this year as DeepSeek shakes up market

Key Points

  • Baidu plans to release the next generation of its AI model, Ernie 5.0, in the second half of the year, focusing on enhancing multimodal capabilities.
  • The update aims to keep pace with competitors like DeepSeek, which has recently disrupted the market with its cost-effective AI model.

Summary

Baidu, a leading Chinese tech company, is set to launch Ernie 5.0, its next-generation AI model, in the latter half of this year. This update, described as a "foundation model," will significantly enhance its multimodal capabilities, allowing it to process and convert across different media types like text, video, images, and audio. This move comes as part of a broader race among Chinese tech firms to innovate in AI, spurred by the competitive landscape shaped by U.S. companies like OpenAI. Baidu's CEO, Robin Li, highlighted the rapid reduction in AI inference costs, suggesting a significant boost in productivity and innovation. Despite Baidu's early entry into the AI chatbot market with Ernie in March 2023, it has faced stiff competition from other Chinese tech giants like Alibaba and ByteDance. Baidu's shares have seen a modest increase compared to its competitors, reflecting the competitive dynamics in the AI sector. The company's AI advancements are integrated into various products, with notable growth in its Wenku platform, which now boasts 40 million paying users.

cnbc
February 12, 2025
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