Buick finally had cars Americans wanted to buy — then came tariffs

Key Points

  • Buick's sales surged 39% in Q1 due to refreshed compact SUVs like the Envista, Encore GX, and Envision.
  • Trump's tariffs on vehicles made outside the U.S. could add thousands to the price of Buick's popular models, potentially stalling its momentum.
  • Analysts predict that higher prices might threaten Buick's survival in the U.S. market.
  • Barclays expects GM to cease imports from Korea and China, impacting about 450,000 vehicles due to tariffs.
  • The tariffs could increase vehicle prices by 10% to 15% for affected models, with an overall 5% price hike for others.

Summary

General Motors' Buick brand experienced a significant sales increase in the first quarter, driven by a refreshed lineup of compact SUVs like the Envista, Encore GX, and Envision. However, President Trump's tariffs on vehicles manufactured outside the U.S. pose a significant challenge. These tariffs, which range from 27.5% for South Korea-made models to 47.5% for the China-made Envision, could add thousands to the sticker prices, potentially undermining Buick's recent success. Analysts warn that these increased costs might not only stall Buick's momentum but could also threaten its survival in the U.S. market. Barclays has forecasted that GM might stop importing around 450,000 vehicles from Korea and China due to these tariffs, predicting a substantial reduction in earnings for GM and Ford. The impact is particularly harsh on affordable models, which are often built abroad, potentially leading to a 10% to 15% price increase for affected vehicles and a 5% overall price hike for others. Amidst these challenges, Buick's market share has grown, but the brand faces risks from both the U.S. tariffs and declining sales in China.

yahoo
April 19, 2025
Stocks
Read article

Related news