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Big food companies are grappling with an uncertain future as consumer preferences shift, growth stagnates, and regulatory pressures mount. Industry giants like Kraft Heinz, PepsiCo, and Coca-Cola are reevaluating their US portfolios amid declining performance, with PepsiCo reporting a 2% volume drop in its North America beverage business. Strategic moves include acquisitions of smaller, high-growth brands like Poppi and Siete Foods by PepsiCo, and Hershey’s purchase of Lesser Evil. Meanwhile, breakups are on the table, with Kraft Heinz potentially splitting its condiments and grocery segments, and Kellogg’s recent division into WK Kellogg and Kellanova resulting in acquisitions by Ferrero and Mars Candy, respectively. Analysts note a reactive approach as core businesses falter, prompting companies to buy growth or restructure. Investor pressure for better returns is also driving change, with Kellogg’s breakup yielding significant gains. This period of flux, described as unusual for a typically stable sector, reflects a broader industry trend of adaptation and transformation.
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The Japanese bond market experienced a significant slump, with yields reaching record highs, as the 40-year rate surpassed 4% for the first time since its 2007 debut. This surge, driven by investor skepticism over Prime Minister Sanae Takaichi’s proposal to cut food taxes without a clear funding source, has led to fears of increased government bond issuance. Since Takaichi’s October appointment, 20- and 40-year yields have risen by about 80 basis points, reflecting broader concerns over government spending and inflation. The volatility in Tokyo has rippled into global markets, impacting US Treasuries and bonds in Australia and New Zealand. Despite the selloff, the higher yields are attracting foreign investors, who now account for 65% of monthly cash JGB transactions. Meanwhile, local insurers sold a record amount of long-term bonds in December, signaling bearish sentiment. As Takaichi calls for a snap election on February 8, the bond market remains a critical indicator of investor confidence, with potential global repercussions if a JGB meltdown intensifies.
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In 2025, China recorded a historic $1.2 trillion trade surplus despite U.S. tariff hikes under President Trump, which reduced U.S. orders by a third. This prompted a strategic shift to diversify exports to lower-income markets like South America, Africa, and Southeast Asia. However, Reuters interviews with 14 export salespeople reveal significant challenges behind the impressive figures. New markets often yield smaller, less profitable orders, reducing commissions and increasing financial uncertainty for workers. Sales staff also face heightened stress, longer hours, and health issues like insomnia, as they navigate unfamiliar markets and intense competition. Industrial profits dropped 13.1% year-on-year in November, reflecting economic strain. Experts warn that relying on foreign markets for growth is unsustainable, as weak domestic consumption forces Chinese firms to compete overseas, eroding profits. The pressure on sales agents, coupled with risks like longer payment cycles and client defaults, suggests that replicating 2025’s trade success may be difficult in the future.
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President Donald Trump has tied his pursuit of Greenland to his frustration over not winning the Nobel Peace Prize, as revealed in a letter to Norway’s Prime Minister. Initially citing national security, Trump now appears motivated by personal grievance. In response to European opposition to the Greenland purchase, he announced tariffs of 10% on eight countries—Denmark, Norway, Sweden, France, Germany, the UK, the Netherlands, and Finland—starting February 1, 2026, increasing to 25% by June if unresolved. These nations, already facing US tariffs, criticized the move as damaging to transatlantic ties, with leaders like Denmark’s Mette Frederiksen rejecting blackmail. Economically, Goldman Sachs estimates a minor GDP impact on Europe, while Deutsche Bank warns of potential European retaliation via selling $8 trillion in US assets, risking a weaker dollar. Trump also expressed concern over the US Supreme Court’s delay in ruling on his trade duties, calling it a national security issue. The escalating trade tensions have unsettled global markets, though some analysts believe Europe’s economic resilience may mitigate long-term effects.
