Apple's AI strategy is showing troubling cracks

Key Points

  • Apple's AI efforts, particularly the Apple Intelligence platform, have not met expectations, leading to declining iPhone sales and delays in the release of an advanced Siri version.
  • The company is struggling to launch Apple Intelligence in China, a critical market where AI features are highly valued by consumers.
  • Apple's stock has seen a significant decline, with analysts like Morgan Stanley's Erik Woodring lowering price targets due to concerns over AI delays affecting future iPhone sales.

Summary

Apple's venture into artificial intelligence with its Apple Intelligence platform has hit several snags, impacting its market performance and product appeal. Initially launched to boost iPhone sales, the platform has instead coincided with a year-over-year decline in iPhone sales. The much-anticipated upgrade to Siri, which was expected to enhance user interaction significantly, has been delayed, with Apple now projecting a release later in the year. This delay has not only affected consumer interest but also Apple's stock price, which has fallen by 11% year to date, mirroring declines in other tech giants like Nvidia, Microsoft, and Amazon. Analyst Erik Woodring from Morgan Stanley has adjusted his price target downwards, citing concerns that the delay in AI features could dampen iPhone upgrade cycles into 2025 and 2026. Moreover, Apple's efforts to introduce Apple Intelligence in China, a key market, are lagging, allowing competitors like Honor and Xiaomi to gain ground. Despite these setbacks, there remains optimism about Apple's ability to recover and innovate, given its history of turning initial product flops into successes. However, the immediate future looks challenging as Apple works to refine and fully deploy its AI capabilities.

yahoo
March 12, 2025
Stocks
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