After robotaxi failure, GM software bet turns to driver assistance

Key Points

  • General Motors (GM) is focusing on its Super Cruise technology, expecting it to generate about $2 billion in annual revenue within five years.
  • Super Cruise is a hands-off driving system, similar to Tesla's Autopilot, but uses a more robust sensing system to ensure driver attentiveness.
  • The technology is available on about 20 higher-end GM models, with options for subscription after a free three-year trial.
  • Despite the push into technology, GM's stock valuation remains significantly lower than Tesla's, reflecting different market perceptions of growth and tech innovation.

Summary

General Motors (GM) is shifting its focus towards its Super Cruise driver assistance technology, aiming to emulate Tesla's success with Autopilot. The company expects Super Cruise to generate approximately $2 billion in annual revenue within five years, as it exits its unprofitable robotaxi business, Cruise. Super Cruise, which offers a hands-off driving experience, is equipped with a more comprehensive sensing system than Tesla's Autopilot to keep drivers engaged with the road. This technology is available on around 20 of GM's higher-end models, with subscription options available after a complimentary three-year period. Despite these technological advancements, GM's stock valuation remains much lower than Tesla's, trading at about 5 times its earnings compared to Tesla's 120 times. This discrepancy highlights the market's differing views on the growth potential and technological innovation between the two companies. Additionally, concerns about proposed tariffs by the Trump administration have impacted GM's stock negatively. However, GM's CEO Mary Barra remains optimistic about the growth potential in driver assistance technology, with plans to significantly expand the Super Cruise fleet by 2025.

yahoo
January 30, 2025
Stocks
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