Mercedes Weighs Pulling US Entry-Level Cars Over Tariffs

Key Points

  • Mercedes-Benz Group AG is considering withdrawing its least expensive cars from the US due to potential auto tariffs by President Trump.
  • The company is contemplating cutting sales of entry-level models like the GLA SUV as part of its tariff contingency plans.
  • Lack of clear guidance from Washington has left Mercedes executives frustrated and uncertain about how to respond.

Summary

Mercedes-Benz Group AG is contemplating the withdrawal of its least expensive car models from the US market due to the impending 25% auto tariffs proposed by President Donald Trump. These tariffs, set to take effect this week, could make the sales of entry-level vehicles like the GLA SUV economically unfeasible. The German automaker has not finalized its decision and might adjust its strategy based on how the tariffs are implemented. The uncertainty from Washington has caused frustration among Mercedes executives, who are unsure how to proceed. This move is part of a broader strategy to navigate the escalating trade war, which threatens to disrupt sales and supply chains. Other manufacturers like Aston Martin and Ferrari are also adjusting by raising prices, while Volkswagen considers local manufacturing. The potential withdrawal could push consumers towards Mercedes' more profitable, premium models, aligning with the company's recent shift under CEO Ola Källenius to focus on higher-end vehicles.

yahoo
April 2, 2025
Stocks
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