McDonald’s revenue disappoints as U.S. customers spend less at its restaurants

Key Points

  • McDonald’s reported disappointing quarterly revenue due to weaker-than-expected U.S. sales following an E. coli outbreak.
  • The company's U.S. same-store sales fell 1.4%, steeper than the projected 0.6% decline.
  • Despite the U.S. downturn, international markets showed growth with same-store sales increases in both developmental licensed and operated markets.

Summary

McDonald's faced a challenging quarter with disappointing revenue figures, primarily due to a significant drop in U.S. sales following an E. coli outbreak linked to its Quarter Pounder burgers. The outbreak, which occurred in late October, led to a sharp decline in customer traffic, particularly in the affected states. Despite this setback, McDonald's managed to meet Wall Street's earnings per share expectations at $2.83, although its revenue of $6.39 billion fell short of the anticipated $6.44 billion. The company's overall same-store sales growth was slightly positive at 0.4%, surpassing expectations of a decline. However, the U.S. market saw a 1.4% drop in same-store sales, against the expected 0.6% decrease. Internationally, McDonald's performed better with its developmental licensed markets reporting a 4.1% increase in same-store sales, and its operated markets showing a modest 0.1% growth. Efforts to attract price-conscious customers with a $5 combo meal in the U.S. had some success in the previous quarter, but the E. coli incident overshadowed these gains.

cnbc
February 10, 2025
Stocks
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