McDonald's misses the target with Q4 earnings as it looks to boost value perception in 2025

Key Points

  • McDonald's (MCD) reported a revenue decrease of 0.28% to $6.39 billion in Q4 2024, missing expectations.
  • Adjusted earnings per share were $2.80, below the Wall Street estimate of $2.84.
  • Global same-store sales grew by 0.4%, but U.S. sales fell by 1.4% due to an E. coli outbreak.
  • McDonald's plans to introduce the McValue menu and new chicken offerings in 2025 to boost traffic.
  • Analysts are mixed on McDonald's future, with some expecting a recovery in the second half of 2025.

Summary

McDonald's faced a challenging end to 2024 with its stock underperforming, sales lacking, and an E. coli outbreak affecting its U.S. operations. The company's fourth-quarter revenue was $6.39 billion, a slight decrease from the previous year and below expectations. Adjusted earnings per share also fell short of Wall Street's predictions. Despite a slight increase in global same-store sales, U.S. sales saw a decline, primarily due to the E. coli issue. Looking forward, McDonald's is set to launch its McValue menu platform in 2025, alongside new chicken products, aiming to recover lost foot traffic. Analysts have mixed views on McDonald's recovery, with some optimistic about a turnaround in the latter half of 2025, while others express concerns over the company's heavy reliance on promotions which might affect profitability. The introduction of value offerings and the impact on margins will be closely watched by investors and analysts alike.

yahoo
February 10, 2025
Stocks
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