LIV Golf announces multiyear media rights deal with Fox Sports

Key Points

  • LIV Golf has secured a multiyear media rights deal with Fox Sports to broadcast its tournaments in the U.S., starting in February.
  • The league, backed by Saudi Arabia's Public Investment Fund, features prominent golfers like Jon Rahm and Bryson DeChambeau.

Summary

LIV Golf, a professional golf tour backed by Saudi Arabia's Public Investment Fund, has entered into a multiyear media rights agreement with Fox Sports. This deal will see LIV Golf's 14-tournament season broadcasted across Fox, FS1, and other Fox networks, as well as streaming on the Fox Sports and LIV Golf+ apps starting in February. The announcement follows the appointment of Scott O’Neil as the new CEO of LIV Golf, replacing Greg Norman, who will remain informally involved. LIV Golf, which began as a competitor to the PGA Tour in 2021, has attracted notable players like Phil Mickelson and Dustin Johnson. Despite a merger agreement with the PGA Tour in June 2023, the two have yet to finalize terms. Previously aired on The CW, LIV Golf's viewership was modest, but the move to Fox is anticipated to increase its audience. The season will feature tournaments in nine countries, starting in Riyadh and ending in Detroit.

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January 16, 2025
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