JetBlue now takes Venmo online bookings, a first for airlines

Key Points

  • JetBlue now accepts Venmo payments for flights, a first for airlines.
  • The airline is enhancing services and seeking new revenue streams amidst competition from larger airlines.

Summary

JetBlue Airways has introduced Venmo as a payment option for purchasing flights, marking a pioneering move in the airline industry. This new payment method is available on JetBlue's website and will soon be accessible through their mobile app. The initiative is part of JetBlue's broader strategy to enhance its services and find new revenue sources, especially as it faces increased competition from larger airlines offering budget options. Despite these efforts, JetBlue has been struggling financially, reporting significant losses in recent years, including $260 million in 2022 and $151 million in 2023. The airline's attempt to acquire Spirit Airlines was blocked, further complicating its competitive position. In response to financial pressures, JetBlue has made operational changes like discontinuing hot meals on transatlantic economy flights and is planning to open its first airport lounges. Additionally, JetBlue is expanding its network with new routes to Canada and Honduras. The introduction of Venmo payments and these strategic moves come as JetBlue shares saw a 6% increase in mid-day trading.

yahoo
January 21, 2025
Stocks
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