Investors pitch new international basketball league that would offer players equity

Key Points

  • A group of investors aims to raise $5 billion to form a new international basketball league, offering players equity.
  • The league could rival the NBA by attracting players with lucrative deals, similar to LIV Golf's strategy with PGA Tour players.
  • Maverick Carter, LeBron James' business partner, is advising the group, which includes notable investors like Jason Stein and Geoff Prentice.
  • The league plans to have 12 teams, split evenly between men's and women's, playing in eight cities worldwide, including Singapore.

Summary

A group of high-profile investors, including Maverick Carter, LeBron James' business partner, are planning to launch a new international basketball league with a hefty $5 billion investment. The league aims to rival the NBA by offering players equity and potentially lucrative contracts, mirroring the approach LIV Golf took to attract PGA Tour players. The new league will feature 12 teams, split evenly between men's and women's, and will follow a model similar to Formula 1, with games played in eight cities worldwide, one of which is Singapore. The investors are working with financial giants UBS and Evercore to raise the necessary funds from a mix of sovereign wealth funds, institutional investors, and wealthy individuals. While the NBA has not officially responded to the news, it has been expanding its international presence, which might face competition from this new venture.

cnbc
January 16, 2025
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