How Nissan’s profits dropped 90% in one year

Key Points

  • Nissan is facing severe financial challenges with a 90% drop in operating profits and a 94% drop in net income in the first half of fiscal year 2024.
  • The company is considering a merger with Honda as a potential lifeline amidst competition from Chinese automakers and a lag in the global electrification race.
  • Nissan is implementing drastic measures including executive pay cuts, job cuts, and production reduction to address its financial woes.
  • Despite the challenges, Nissan has strengths in offering affordable vehicles in the U.S., potentially carving out a niche market.

Summary

Nissan, a Japanese automaker, is grappling with significant financial difficulties, reporting a drastic 90% drop in operating profits and a 94% decrease in net income for the first half of fiscal year 2024. The company faces intense competition from emerging Chinese automakers, has lost its lead in the global electrification race, and has made strategic missteps in the U.S. market. Amidst these challenges, a potential merger with rival Honda is being considered as a survival strategy. Nissan has responded with severe cost-cutting measures, including executive salary reductions, job cuts, and a significant reduction in production. Despite these desperate measures, Nissan maintains some competitive advantages, particularly with its range of affordable vehicles in the U.S., which could help it carve out a niche in the market. The company's future might also hinge on finding a strategic partner to bolster its position in the industry.

cnbc
January 15, 2025
Stocks
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