How EV makers in China are ramping up competition: No down payment and 5-year interest-free loans

Key Points

  • Electric car companies in China launched aggressive promotions and incentives around the Lunar New Year to boost sales after a reported drop in deliveries.
  • Tesla announced an 8,000 yuan insurance subsidy and a five-year 0% interest financing plan for its Model 3, while Xpeng offered zero down payment and 0% interest financing for four models.
  • Nio and Li Auto also introduced similar financing deals to stimulate sales amidst competitive pressure and a slowdown in the Chinese market.
  • The promotions are seen as significant price drops without officially reducing the car prices, aimed at clearing inventory and boosting consumer interest.
  • The electric vehicle market in China is expected to grow, with new energy vehicles projected to account for 86% of the market by 2035.

Summary

In response to a reported decline in electric vehicle deliveries at the start of the year, Chinese electric car manufacturers have rolled out aggressive sales promotions during the Lunar New Year holiday. Tesla, for instance, offered an 8,000 yuan insurance subsidy and a five-year 0% interest financing plan for its Model 3, effectively reducing the car's price for buyers. Similarly, Chinese startup Xpeng eliminated down payments and provided 0% interest financing for several models, while Nio and Li Auto also introduced competitive financing options. These incentives come at a time when the Chinese market is experiencing a slowdown, with even major players like BYD reporting a significant drop in sales. Analysts predict a shakeout in the industry, with local brands likely to survive due to their adaptability to the market's rapid shift towards new energy vehicles. The competition is intensifying, not only within China but also globally, as international brands like Ford are adjusting their strategies to compete with the aggressive expansion of Chinese automakers.

cnbc
February 10, 2025
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