Ford CEO Jim Farley on the ‘huge business’ of Mustang, Bronco, and Raptor performance vehicles

Key Points

  • Ford CEO Jim Farley emphasizes the importance of performance vehicles like Mustang, Bronco, and Raptor to Ford's brand image and profitability.
  • Ford's investment in racing directly influences the technology and features in their consumer vehicles, enhancing product development.
  • Racing is not just a marketing expense but a source of technology transfer and product enhancement, contributing to Ford's business model.

Summary

Ford CEO Jim Farley, speaking at the Ford Performance Season Launch in Charlotte, N.C., underscored the company's commitment to producing exciting, performance-driven vehicles. Highlighting models like the Mustang, Bronco, and Raptor, Farley explained that these vehicles are not only significant for Ford's brand image but also contribute substantially to its global profit. The performance division is growing, with Ford heavily investing in racing to bring advanced technology into their consumer products. This approach not only enhances the vehicles' appeal but also drives innovation through technology transfer from racing to road cars. Farley also discussed how Ford views racing as a product development tool rather than just a marketing cost, aiming for sustainability by focusing on customer racing and selling race cars as a profitable venture. This strategy aligns with successful models like Porsche, where racing contributes to both brand prestige and financial gains.

yahoo
February 1, 2025
Stocks
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