Fashion’s most hated garment — the skinny jean — is making a comeback

Key Points

  • Skinny jeans are making a comeback, with increased interest on fashion runways, influencer videos, and Google search trends.
  • Retailers like Reformation and American Eagle have noted a surge in searches and interest for skinny jeans.
  • Fashion designers are reinterpreting skinny jeans with different fabrics and less conforming fits.
  • The trend is expected to influence retail restocking cycles positively, potentially leading to a broader wardrobe refresh.

Summary

The skinny jean, once a staple of millennial and Y2K fashion, appears to be staging a comeback. Over recent months, various skinny styles have been spotted on fashion runways, in influencer content, and through rising Google search trends. The resurgence was notably highlighted when TikTok star Alix Earle partnered with denim brand Frame, leading to a 50% year-over-year increase in skinny jean searches. Retailers like Reformation and American Eagle have observed this trend, with American Eagle's executive noting a styling trend involving high boots and skinny jeans. Fashion experts and designers are reimagining the skinny jean with tailored fabrics and less tight fits, suggesting a nuanced return rather than a direct revival of past styles. Industry leaders like Levi Strauss CEO Michelle Gass anticipate this trend to officially re-emerge, potentially boosting apparel sales as consumers refresh their wardrobes. However, the fashion landscape remains diverse, with room for both skinny and baggy fits, reflecting the varied tastes of today's consumers.

cnbc
February 8, 2025
Stocks
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