Exclusive: Raise nets $63 million in round led by Haun Ventures to build a crypto platform for gift cards

Key Points

  • George Bousis founded Raise in 2013 to address the issue of gift card fraud, which has been exploited by organized crime rings.
  • Bousis is investing over $100 million to develop "Smart Cards" using blockchain technology to enhance security and simplify payment systems.
  • Raise recently raised $63 million in a strategic funding round led by Haun Ventures to support its crypto expansion.
  • The company has installed a new board with former crypto and tech executives to guide its blockchain initiative.

Summary

George Bousis, the founder of the gift card startup Raise, has encountered the darker side of the gift card industry, including fraud by organized crime. To combat this, Bousis is leveraging blockchain technology to create "Smart Cards," aiming to secure transactions and streamline the payment process. Raise has already invested significantly in this venture, with plans to invest over $100 million. The company recently secured $63 million in funding, led by Haun Ventures, to further its blockchain ambitions. This investment round included both primary and secondary share sales, as well as token warrants. Bousis has also brought on board former executives from the crypto and tech sectors to help steer the company's new direction. Despite the profitability of Raise, Bousis sees blockchain as the future of payments, particularly in the gift card market, which he believes can be made more secure and efficient through decentralization.

yahoo
February 26, 2025
Crypto
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