EU kicks off landmark AI law enforcement as first batch of restrictions enter into force

Key Points

  • The EU AI Act, a first-of-its-kind regulatory framework, formally entered into force in August 2024, with enforcement beginning on Sunday.
  • The Act bans AI applications deemed to pose "unacceptable risk" like social scoring systems and real-time facial recognition.
  • Companies face fines up to 35 million euros or 7% of global annual revenues for violations, higher than GDPR penalties.
  • The AI Act is seen as a product safety legislation, with compliance depending on future standards and guidelines.
  • There's debate over whether the Act might stifle innovation, but some believe it could set a global standard for trustworthy AI.

Summary

The European Union has taken a pioneering step in regulating artificial intelligence with the enforcement of its AI Act, which began on Sunday. This landmark legislation, which came into force in August 2024, introduces stringent restrictions on AI applications deemed to pose "unacceptable risk" to citizens, including bans on social scoring systems, real-time facial recognition, and manipulative AI tools. Companies failing to comply with these new rules could face hefty fines, potentially up to 35 million euros or 7% of their global annual turnover, surpassing the penalties under GDPR. While the AI Act is not yet fully implemented, it marks the beginning of a series of regulatory developments aimed at ensuring AI safety. Critics worry about potential innovation suppression, but supporters argue that the Act could position Europe as a leader in trustworthy AI, setting a global standard for AI governance.

cnbc
February 3, 2025
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