DJT stock pops after Trump Media announces expansion into financial services

Key Points

  • Trump Media & Technology Group (DJT) announced expansion into financial services, including cryptocurrency funds and customized ETFs under the brand Truth.Fi.
  • The company plans to invest up to $250 million in this new venture, with Charles Schwab providing custody and advisory services.

Summary

Trump Media & Technology Group (DJT) saw its stock surge by up to 12% after revealing plans to venture into financial services, focusing on cryptocurrency funds and customized exchange-traded funds (ETFs). This new initiative, branded as Truth.Fi, will see an investment of up to $250 million, which is less than a third of the company's $700 million cash reserve. The funds will be managed by Charles Schwab, who will also provide strategic investment advice. Despite the expansion, the company's market cap stands at approximately $7.2 billion, with President Trump holding a significant 53% stake, valued at around $3.8 billion. This move comes as DJT continues to navigate the competitive landscape of social media, having launched Truth Social after Trump was banned from major platforms following the January 6 Capitol riots. However, the company's financial health remains under scrutiny, with a reported net loss of $19.25 million and revenue of just $1.01 million in the third quarter.

yahoo
January 29, 2025
Stocks
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