Denver awarded NWSL’s 16th franchise at record $110 million expansion fee

Key Points

  • Professional women’s soccer is coming to Denver, Colorado, with the National Women’s Soccer League (NWSL) awarding the city its 16th franchise for a record $110 million expansion fee.
  • The ownership group includes notable figures like Rob Cohen, Mellody Hobson, and former Washington Commanders president Jason Wright, with Cohen as the controlling owner and governor.
  • The team aims to play in a central location with access to mass transit, with plans to announce temporary and permanent venue locations soon.
  • The expansion reflects the growing popularity and financial health of women's soccer, with Denver chosen for its passionate sports culture and vibrant fan base.

Summary

The National Women’s Soccer League (NWSL) has expanded to Denver, Colorado, with the city securing the league's 16th franchise for a record-breaking $110 million expansion fee. This move underscores the increasing popularity and financial viability of women's professional soccer, especially when compared to the $53 million paid for the Boston franchise just 16 months prior. The Denver team will be led by Rob Cohen of IMA Financial Group, with Mellody Hobson and Jason Wright also part of the ownership group. The team's home games are planned for a central location with good transit access, though specific venues are yet to be announced. Denver was chosen over other cities like Cleveland and Cincinnati, highlighting its strong sports culture and fan base. The ownership group aims to build a state-of-the-art facility tailored for women's soccer, emphasizing community engagement and excellence in operations from the outset.

cnbc
January 31, 2025
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