Apple’s iPhone Sales in China Plunged 18% in Holiday Quarter

Key Points

  • Apple Inc. experienced an 18.2% drop in iPhone sales in China during the December quarter, losing its top spot to Huawei Technologies Co.
  • The decline in China contributed to a global slump of 5% in iPhone sales during the key shopping period.
  • Apple's latest iPhones, despite AI upgrades, are not fully accessible in China due to the lack of a local AI infrastructure partner.
  • Huawei regained market leadership in China with a 15.5% sales increase, driven by new models like the Mate 70 series, which uses HarmonyOS Next, free of US technology.

Summary

Apple Inc. faced a significant setback in its largest market outside the US, with iPhone sales in China dropping by 18.2% in the December quarter. This decline was part of a broader 5% global slump in iPhone sales during the crucial holiday shopping period. The company's latest iPhone models, which feature AI enhancements, have not been fully accessible in China as Apple has yet to secure a local partner for AI infrastructure. Meanwhile, Huawei Technologies Co. has reclaimed the top spot in China's smartphone market, with sales increasing by 15.5% year-over-year, thanks to the launch of their mid-end Nova 13 and high-end Mate 70 series. The Mate 70 series, in particular, stands out as it operates on HarmonyOS Next, an operating system devoid of US technology, marking a significant move towards technological independence for Huawei. This shift in market dynamics highlights the challenges Apple faces in maintaining its market share in China amidst growing competition and geopolitical tensions.

yahoo
January 21, 2025
Stocks
Read article

Related news